Gucci Bloom Eau de Parfum is a luxurious new fragrance by Gucci, inspired by a woman’s desire to create her own personal world. A modern and sophisticated composition, it is characterized by delicate notes of white peonies, jasmine, and water lily blended with the sensual richness of samba jasmine at its heart.

Characteristic of Gucci Bloom Eau de Parfum

1. Desire to create her own personal world

Gucci Bloom Eau de Parfum is a modern, feminine composition inspired by the desire to create one’s own personal world. It embodies the effortless sophistication of this unique and entirely new fragrance. Gucci Bloom Eau de Parfum and accompanying campaign are meant to inspire women around the globe in their quest for self-expression—a theme that is emphasized by the instinctive and playful nature of the bottle design.

2. Crisp floral top with a floral heart

Gucci Bloom Eau de Parfum features a blend of crisp white peonies and jasmine, a juxtaposition that highlights the flower’s natural qualities. Smoky samba jasmine, which is indigenous to Northern India, forms Bloom’s heart and soul, adding warmth and depth to the fresh top and base notes. A hint of Gucci’s iconic green notes creates a subtle contrast that lends an evocative suggestion of verdant freshness.

3. Green, white, and pink

The bottle design features a playful interpretation of Gucci’s iconic green-and-white stripes and a stylishly elegant pink with a hint of purple that is exclusive to the collection. The sleek texture of the packaging is tactile and sensual, reflecting Bloom’s modern appeal. This color palette can be seen throughout the Bloom advertising campaign which was shot by Karl Lagerfeld in Paris.

4. Simple, fluid lines inspired by water lilies. The bottle captures the fluidity of its floral inspiration through simple, fluid lines that give it an organic feel. It also includes a golden cap in keeping with Gucci’s trademark styling and overall aesthetic.